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Web 2.0, The Way Accounting Practices Needs to Go

 Wednesday 17 October 2007;

The Saber Chartered Accountants, a leading financial solutions provider on the Gold Coast, has announced that social networks like Facebook and Myspace will be instrumental in the company's marketing program, because it is the way in which customers are now interacting.

The Saber Chartered Accountants has engaged national marketing firm, Marketing Eye, to develop a Web 2.0 strategy for the company to ensure that it keeps abreast of new age communication tools and platforms that improve a clients experience.

"The idea of using Web 2.0 as part of a company's marketing strategy, particularly on the Gold Coast, is quite innovative and very necessary," confirmed Saber Group Director, Jenan Thorne.

"Saber Chartered Accountants will be rolling out a Web 2.0 strategy over the next month to ensure that we are engaging our clients on multiple levels and improving the communication between client and company.

"We will be running our own blog and contributing to others are part of an education platform for all stakeholders."

 

Published in the Gold Coast Bulletin